types of interactive content

Supported content types. Polls, Quizzes, and Trivia. Here are 4 examples: 1. The variety of types of interactive content allow consumers to directly engage with your brand in ways that benefit the actual consumer. Lets look at … And most consumers want a dialogue with brands rather than a one-way barrage of long, impersonal content. However, when it comes down to developing your strategy, it can be difficult to decide which types of content marketing you want to use to grow your business. Create a presentation with interactive slides. Playbuzz is an Israeli-based company focused on enabling publishers to create and distribute a variety of playful interactive content types. A recent study by Content Marketing Institute shows that 81% of content marketers say it grabs more attention than static content. Fill in the missing words . NFL.com 31. Interactive Ink SDK currently supports the following content types: Text ("Text") - Simple block of multi-line text (including possible line breaks), responsive reflow. The Test Drive Interactive Content Type offers “pay-it-forward” utility to visitors with calculators, graders and tailored offerings. Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Types of Interactive Content. 1. Asking users to answer simple questions related to a piece of content they just read can help make your core message stick in their minds. Interactive Videos: Videos have become a favorite content strategy for many marketers with 64% of consumers saying “watching a marketing video on Facebook has influenced a purchase decision.” A Neil Patel blogpost observes that product videos can increase purchases by 144%. Today, we circle back to this topic and provide you with three types of interactive content to incorporate into your B2B marketing strategy. Advanced fill the blanks. The top five most effective types of interactive content for the middle of the funnel are: calculators, interactive white papers, interactive eBooks, interactive lookbooks, wizards (2) 17. Interactive videos can include click-throughs to landing pages, quizzes, or play certain sections based on the viewer’s choices. Types of Interactive Content 22. Download Now. Cost calculators are hugely popular. They want to reach new customers, boost engagement, and increase conversions. Today, there are different types of interactive content used by many websites. Share: Discover: content, content marketing, engagement, insight, marketing. The more consumers engage with your brand, and the more useful your brand is to the consumer, the more likely it’ll be they go to you as opposed to a competitor. It’s that you already know they are wildly popular, hugely successful, and a must-do in your marketing plan. 43 Interactive Content Types . Unlike reading an article or watching a video, they have to click, drag, or otherwise interact with the page or content to see the full information. Content marketing has become one of the most powerful digital marketing strategies for businesses of all sizes and industries. Personality tests are questionnaires designed to reveal aspects of an individual's character or psychological makeup. Interactive infographics and whitepapers and about giving out valuable data. Interactive content can be just about anything that engages a consumer and provides … Interactive Video. Interactive content achieves all three objectives with ease. From stand-alone microsites, engaging quizzes or calculators embedded on a web page to polls and custom made content, there are many different interactive content types. These are a bit less interactive than calculators or quizzes, but there is definitely input from the users. Automated diagnostic tools. By definition, interactive content refers to digital content that a user engages with. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them. 5 Types of Interactive Content to Help Boost Engagement . Tools are a great form of interactive content that brings your audience back to your site. Whether you're driving social engagement, building brand awareness, driving traffic to your site, showing off a new product, or even improving your SEO through earned links and press mentions, interactive content can help you achieve your marketing goal. This post isn’t about quizzes. As we gain new digital tools, the options for interactive content are always evolving, but there are some common types of interactive content that have proven very effective for engaging audiences. Interactive infographics will provide static results in an engaging and more attractive way. Interactive marketing allows you to break down the barriers static content types present and unlock more creative ways to tell your brand’s story. They are a great way of attracting your audience and boosting engagement. Here’s a list of 5 types of interactive content to supercharge your content marketing. Categories: Blog • Customer Engagement • Digital Marketing • Editor's Pick 155 views Syed Balkhi. Common Types of Interactive Content. Interactive content marketing grabs the audience’s attention and doesn’t let it go by involving the individual in the content. Interactive Infographics. 7. Using interactive content pieces can help you earn valuable links. Every business will have to address its content strategy in a unique manner, but here are some specific types of interactive content you may consider using this year: 1) Cost Calculators. Preview and explore these content types below. 3. Its a type of content that requires a users action, input or a response to generate a result, activate and/or tell a story. Contests came in as the third most common type of interactive content in the CMI/Ion Interactive study. This middle and bottom-of-the funnel content showcases your offering with free tools that provide value to your audience. However, unlike ebooks and whitepapers, a quiz is broken down into smaller, more digestible pieces of information. Of all the interactive content types, quizzes are the most ubiquitous. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. Nike’s Lidyana microsite combines video, branching logic, and shopability to deliver a fully immersive, customized experience. Every marketing team shares similar goals. Let us know in the comments. Source: Nike. And it kicks some real butt in the content world. Quizzes are quick to produce; they help people feel good about themselves; and they are very shareable. Interactive content is the type of web content that requires the users’ or participants’ active engagement instead of just simply watching or reading. Contest. Four Types of Interactive Content That Can Help You Achieve Your Marketing Goals. A strategic marketing and branding expert, Ryan helps Elevation Marketing’s clients solve their problems and achieve their business goals through integrated marketing solutions distinguished by research, storytelling, engagement and conversion. Here are nine types of interactive content to consider for your business in 2019: Powerpoint Infographics Templates Kit $ 19.00 Provided By : Infographic B2B Add to cart; Blog Post Image Canva Templates $ 9.00 Provided By : Team Visual Contenting Add to cart; Vector Infographic Templates Kit $ 21.00 Provided By : Infographic B2B Add to cart; 1. Read this article to Create an Interactive Slideshow . It’s not that we don’t live, love, and share quizzes. Agamotto. The top 5 types of interactive content are: Assessments; Calculators; Contests; Quizzes; Interactive infographics; Interactive content is one of the best ways to differentiate from competition and engage with your audience. Quizzes. Consider an interactive … With over 10 years of experience, he’s the leading WordPress expert in the industry. They can vary from a simple outcome based quiz (in essence a diagnostic that predicts your management style, the decade you were born, or your Hogwarts House) through to quizzes that are effectively assessments. WPBeginner. 1. The most clever of the bunch understands there is a newer type of content referred to as interactive content marketing. 1. The most common types are self-assessment tools, calculators and automated diagnostics. 1. This type of interactive content is also a great way to reach out to business clients. In the last decade, there has been a fundamental shift in … By identifying the unique challenges of your B2B buyers, you can create quizzes that offer them practical, customized solutions in the form of quiz results. They’re a great way to encourage user-generated content and increase brand engagement. LinkedIn Twitter. Some of them are discussed below. Through engaging in the post or posts, the participants receive real-time, hyper-relevant results that they actually care about or highly interest them. Free Download The Ultimate Guide to Content Marketing for Business . Course Presentation. Accordion. Interactive Videos. On the other hand, whitepapers are a report or a guide on a complex issue. What types of interactive content will you add to your website? Interactive websites . Create vertically stacked expandable items. What type of interactive content are you going to create? Types of interactive content to get you started 7 visit zembula.com 2. Read this article to Create an Interactive Video. Enter interactive content. Calculators. The NFL absolutely believes in interactive content as their homepage boasts five different types of interactive polls. Ryan Gould. Quizzes are a popular way of getting users engaged with your content. Based on firsthand and secondhand data, here are 4 emerging types of interactive content that seem primed to take off over the coming months. Want to find out what your audience really wants, or what their opinions are? Interactive content is most commonly used on landing pages, social media platforms, microsites, and blogs (2) 18. Although they require more resources and time to develop, when completed, they are the ultimate evergreen link earners. Interactive Video. Other Interactive Content Types. Interactive videos are another great way to integrate interactive content, utilizing the medium that's showing the most reach and engagement of any content type. Here are five types of interactive content … Like traditional marketing content, quizzes can provide your prospects with an educational experience. Here’s a look at different types of interactive content and how you can leverage them. They’re reported to do especially well for attracting early-stage buyers, or for just increasing brand awareness. Here the users can learn visually and engage with the infographics. Infographics are more of a short, graphical representation on the topic. Forbes described the company’s offering “The social content sensation of the year.” Much like the ubiquitous BuzzFeed, the company’s magnetic force is fun, interactive activities, which clearly appeals to the connected generation. 5 Types of Interactive Content to Attract Valuable Links. You can also collect email addresses because you need to inform the winner, right? Interactive websites engage and inspire your potential customers to explore content in a way regular blog posts don't. H5P makes it easy to create interactive content by providing a range of content types for various needs. Even those are only the tip of the iceberg in terms of what’s possible with interactive content and a little imagination. More Than Quizzes: 3 Types of Interactive Content That Drive Leads. Create videos enriched with interactions. It shows guides by default but these can be deactivated (for instance when processing ink from an outside source that is not aligned on the guides). Examples of Interactive Content Marketing Types Quizzes. Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. Many readers enjoy entering contests, especially if there’s a valuable prize. This piece focuses on interactive content beyond online test-taking. 1. Interactive Map. PERSONALITY TESTS 8 32. Terms of what ’ s Lidyana microsite combines video, branching logic, and blogs ( 2 ).! 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